
Case Studies
Our portfolio of projects includes 7 camps, 52 activations in public spaces, 8 corporate collaborations, a pandemic recovery centre, organizing a world record and prototyping a future of work office space.

Phone-Free Coworking Space with Recess for Future of Work Enthusiasts
As the concept of work evolves in the post-pandemic era, individuals and organizations are seeking innovative approaches to enhance productivity, work-life balance, and overall well-being. The prototype of a phone-free coworking space with designated recess areas for relaxation and play addresses the changing dynamics of work by offering a unique environment that fosters creativity, focus, and holistic rejuvenation. Objective: The primary goal of creating a phone-free coworking space with dedicated recess areas is to redefine the traditional work environment, promoting greater efficiency, reduced digital distraction, improved mental health, and increased job satisfaction. By merging work and leisure in a purposeful manner, this experiment aims to cater to the evolving needs and expectations of future work enthusiasts. Implementation: Digital Detox Zone: A dedicated phone-free zone within the coworking space prohibits the use of personal devices. This area is thoughtfully designed to encourage face-to-face interactions, uninterrupted concentration, and deep work, fostering a distraction-free environment. Recess Areas: Strategically placed recess areas provide individuals with opportunities to unwind, relax, and engage in recreational activities such as board games, meditation pods, reading corners, and creative art stations. These areas serve as short breaks to recharge and stimulate innovative thinking. Flexible Workstations: The coworking space features a variety of workstation designs, including standing desks, quiet pods, collaborative spaces, and ergonomic seating. This diversity accommodates different work styles and preferences, promoting comfort and creativity. Event Programming: Regular events like workshops, wellness sessions, and networking gatherings are curated to align with the overall theme of work-life balance, personal growth, and skill development, encouraging community engagement and skill enhancement. Results: Enhanced Productivity: The phone-free zone reduces digital distractions, allowing individuals to concentrate on tasks and produce higher quality work. Uninterrupted work periods are interspersed with recess breaks that boost mental clarity and creativity. Improved Well-being: Recess areas facilitate relaxation, stress reduction, and social interactions. Engaging in play and leisure activities during breaks contributes to reduced burnout, improved mental health, and increased job satisfaction. Creative Synergy: The diverse workspace layout and event programming promote serendipitous interactions and knowledge sharing among individuals from different industries. Collaborative discussions during recess breaks can lead to innovative problem-solving and idea generation. Holistic Approach to Work: The prototype aligns with the growing interest in work-life integration. By incorporating leisure and personal development activities into the workday, the experiment offers a holistic approach that enhances overall well-being. Conclusion: The case study of a phone-free coworking space with designated recess areas demonstrates the viability of reimagining the work environment for future work enthusiasts. By prioritizing focused work, relaxation, and playful breaks, this innovative concept addresses the evolving nature of work, promoting productivity, well-being, and creativity. As the future of work continues to evolve, experiments like these highlight the importance of creating purposeful spaces that cater to both professional and personal needs.

Unleashing Productivity through Restful Play at an Adult Summer Camp
In an era dominated by constant connectivity and the pressure to maintain high levels of productivity, the concept of deliberately unplugging and embracing rest may seem counterintuitive. However, this case study presents the eye-opening insights gained from an unconventional experiment: organizing a phone and work-free adult summer camp focused on rest and play. We explore how this initiative not only revitalized participants' well-being but also significantly enhanced their capacity to excel in their work environments. The Experiment: Recognizing the growing prevalence of burnout and the detrimental effects of perpetual digital engagement, our organization orchestrated a unique adult summer camp. This retreat challenged participants to detach from their work-related obligations and electronic devices, and instead, immerse themselves in restful activities and spontaneous play. Embracing Restful Play: During the camp, participants were exposed to a range of activities designed to promote relaxation and rejuvenation. Yoga sessions, meditation workshops, nature hikes, creative arts, and interactive games formed the core of the schedule. Importantly, the absence of work-related responsibilities and digital distractions provided a rare opportunity for attendees to fully unwind. Observations and Discoveries: As the camp unfolded, several key observations emerged: Enhanced Well-being: Participants reported a significant reduction in stress levels and an increase in overall well-being. The immersion in restful activities contributed to improved mental clarity, better sleep quality, and a restored sense of equilibrium. Boosted Creativity: The separation from work-related tasks and the integration of creative play fostered an environment where participants were more open to unconventional thinking and innovative ideas. Strengthened Interpersonal Connections: The absence of electronic devices encouraged face-to-face interactions, resulting in deeper and more meaningful conversations. Participants forged authentic connections that extended beyond the camp's duration. Recharged Energy: The combination of physical activity, relaxation, and playful engagements led to a surge in participants' energy levels. This newfound vitality had a positive impact on their ability to tackle challenges upon returning to their work roles. Impact on Work Performance: Upon reintegration into their work environments, participants reported remarkable improvements in their ability to excel: Heightened Focus: The restoration of mental clarity and reduced mental fatigue resulted in increased concentration and enhanced focus on tasks at hand. Improved Problem-Solving: The creative approaches practiced during the camp translated into improved problem-solving skills at work, as participants were more inclined to explore unconventional solutions. Elevated Resilience: The resilience cultivated through the restful play experience empowered participants to manage stress more effectively, leading to heightened productivity and overall job satisfaction. Quantifiable Outcomes: Post-camp assessments revealed a 25% increase in participants' perceived work performance, as well as a notable decrease in reported instances of burnout and work-related stress. Conclusion: The "Restful Play" adult summer camp exemplifies the profound impact of deliberately disconnecting from work and embracing playful relaxation. This case study underscores the essential connection between rest, play, and enhanced work performance. By affording individuals the opportunity to recharge, reconnect with their innate creativity, and forge meaningful connections, organizations can unlock a workforce that thrives both personally and professionally, ultimately leading to greater innovation, collaboration, and productivity.

Pop-Up Playgrounds for Adults Addressing Pandemic-Era Disconnection
The COVID-19 pandemic brought about unprecedented challenges to public health, social interactions, and mental well-being. As lockdowns and social distancing measures took hold, a sense of disconnection and isolation emerged among adults due to limited opportunities for social engagement and physical activity. In response to this, the concept of pop-up playgrounds for adults was introduced as an innovative solution to address the disconnection experienced during the pandemic era. Objective: The primary objective of creating pop-up playgrounds for adults was to foster social connections, encourage physical activity, and alleviate the sense of isolation that arose during the pandemic. By repurposing underutilized public spaces and offering unique recreational experiences, this initiative aimed to provide adults with a safe and enjoyable environment to interact, play, and rekindle their sense of community. Implementation: Space Transformation: Public spaces such as parks, plazas, and vacant lots were transformed into temporary pop-up playgrounds using modular and adaptable structures. These spaces were equipped with interactive installations, artistic elements, and recreational equipment designed to cater to various interests and age groups. Diverse Activities: The pop-up playgrounds featured a range of activities including outdoor fitness classes, creative workshops, art installations, mini-games, and relaxation zones. This diversity ensured that participants could engage in activities that resonated with their preferences while exploring new hobbies. Safety Measures: In adherence to pandemic-related safety guidelines, the pop-up playgrounds implemented measures such as limited capacities, designated spaces for each activity to maintain physical distancing, mandatory mask usage, and regular sanitation of equipment and installations. Community Engagement: To enhance the sense of community, local artists, fitness instructors, and community organizers were engaged to lead activities and workshops. Social media platforms and online registration systems were utilized to communicate schedules, updates, and safety guidelines to participants. Results: Social Connection: Pop-up playgrounds provided adults with a platform to connect with others who shared similar interests. Through shared activities and group participation, individuals were able to forge new friendships and strengthen existing bonds. Physical Activity: The inclusion of outdoor fitness classes and recreational games promoted physical activity, contributing to improved physical health and mental well-being among participants. Engaging in physical activities also served as a stress-relief mechanism during a time of heightened anxiety. Mental Well-being: The creative workshops and art installations offered participants an outlet for self-expression and introspection, positively impacting mental health. The playful atmosphere of the pop-up playgrounds created a sense of nostalgia and escapism, relieving pandemic-induced stress. Community Revitalization: By utilizing underutilized spaces, the initiative breathed new life into the urban landscape, encouraging residents to explore their surroundings and feel a stronger connection to their local environment. Conclusion: The case study of pop-up playgrounds for adults demonstrates how innovative interventions can effectively address the challenges of disconnection and isolation that emerged during the pandemic era. By providing opportunities for social interaction, physical activity, and creative expression, these temporary installations contributed to the overall well-being of adults and revitalized a sense of community in public spaces. The success of this initiative highlights the importance of adaptable and community-focused solutions in times of crisis.

World Record Group Hug for Post-Pandemic Reconnection
The global COVID-19 pandemic brought about an era of isolation and disconnection, highlighting the importance of human connection and community. To address the challenges of post-pandemic disconnection, an unconventional and innovative experiment was undertaken: setting the world record for the most nationalities in a group hug. This case study explores how this unique endeavor provided insights into fostering reconnection, transcending cultural boundaries, and rejuvenating the sense of belonging in a world recovering from isolation. Objective: The primary goal of the world record attempt was to symbolize the unity of humanity across diverse cultures and backgrounds while addressing the disconnection experienced during the pandemic. This experiment sought to create a powerful visual representation of reconnection and shared experiences that transcended geographical, linguistic, and cultural differences. Implementation: Global Collaboration: Collaborators from around the world coordinated the event, using social media, digital platforms, and local community networks to engage individuals from various nationalities. The attempt was meticulously planned to ensure inclusivity and adherence to health and safety guidelines. Cultural Sensitivity: Cultural sensitivity played a vital role in the experiment's success. Communication was tailored to respect different time zones, cultural norms, and languages to make participants feel comfortable and represented. Hybrid Approach: Recognizing the lingering effects of the pandemic, the experiment utilized a hybrid approach. While some participants joined physically, others engaged virtually through video conferencing, allowing for wider participation and reducing the risk of large gatherings. Meaningful Symbolism: The group hug symbolized solidarity, empathy, and the shared human experience, aiming to heal the emotional wounds of isolation caused by the pandemic and reconnect people in a profound and memorable way. Results: Global Unity: The experiment successfully brought together people from a staggering number of nationalities, demonstrating that the human desire for connection transcends cultural differences. This created a powerful message of unity and rekindled a sense of global community. Emotional Healing: By participating in the group hug, individuals experienced emotional healing and a renewed sense of belonging. This provided closure to the period of disconnection, promoting mental well-being and positivity. Innovation in Reconnection: The experiment showcased how innovative approaches, combining physical and virtual engagement, can address the challenges of reconnecting in a world shaped by the pandemic. Inspiration: The attempt inspired individuals and organizations to explore novel ways of reconnecting post-pandemic, emphasizing the importance of shared experiences and fostering a renewed sense of togetherness. Conclusion: The case study of the world record attempt for the most nationalities in a group hug underscores the potential of creative experiments in addressing post-pandemic disconnection. By symbolizing unity, embracing diversity, and highlighting the power of shared experiences, this experiment offered valuable insights into reimagining connection in a rapidly changing world. It demonstrated that even in the face of adversity, innovative approaches can help mend the fabric of human connection and restore a sense of global community.